Many companies in Uzbekistan often underestimate and/or overlook the potential and power of marketing instruments that enable businesses to significantly increase their profits and establish a stable niche within the market.
A firm specializing in the production of wooden construction materials reached out to Leverage Consulting to develop a detailed marketing strategy.
To create a brand on the market, increase customer recognition and enhance business processes, Leverage Consulting developed a marketing strategy for the client and further assisted in its implementation.
Leverage Consulting's activities included: the development of market segmentation methods to determine the target group of customers, assess the degree of market competition and develop a customer service strategy;
- product portfolio management;
- the development of a pricing policy;
- brand management and the development of go-to-market strategies.